Thursday, November 11, 2010

The Best-Laid Freebie Plans...

Yesterday was supposed to be a big day for freebies...and it was.

Just not in any of the ways I'd expected.

I found out from a colleague that Schnitzel and Things (a street food-vendor truck that serves Austrian/German food that's apparently delicious) had been booked by Austrian Airlines all week in a giveaway promotion.

Yesterday they were stationed at Park Ave and 26th, near our office, so we took a lunch break stroll to check it out. Here's a photo of the truck, covered in Austrian Airline wallpaper:



The schnitzel of the day was chicken, and it was delicious! Very thin pounded cutlet, lightly breaded, served with a giant lemon wedge. And a side of chipotle sauce that I wasn't sure how to use, but ended up dipping my chicken piece like a giant Austrian McNugget! Oh, and you get to enter a contest for a pair of free roundtrip tickets to Vienna too.

Today and tomorrow, the truck is in the 50s. Thursday: 52nd St between 6th & 7th Ave.
Friday: 52nd St & Lexington Ave. Hours each day will be from 11am-3pm, or until supplies run out.

After work, intrepid friend, J, and I headed to Williams-Sonoma at Columbus Circle for a book signing.

It was totally ill-attended, no wine (even though the book was a winemakers cookbook), and almost no food, except for a "display" of radicchio and blue cheese that I thought was samples and accidentally ate. AND I THEN GOT YELLED AT BY A PRICKLY W-S LADY! It was a huge serving platter of food on a counter - How was I supposed to know?!?

We fled the scene to the Lladro/Steiff event, which was event worse.

The entire Lladro showroom smelled like a heady floral air-freshener, and the place was packed with figurine collectors. J and I discovered a table set with wine glasses and another empty table that seemed to be a proper site for hors d'ouvres, but nary a beverage or nibble was to be seen.

FreebieFAIL. We fled Event #2 and got dinner at a very delicious, very not free establishment!

But all was not lost! As I left the Bloomingdales area, I checked my watch and reckoned it was perfect timing for me to walk 10 blocks north on Madison Ave to check out the aforementioned Ralph Lauren mystery light showing at 8:30pm.

It was, in a word, amazing.

First, the show:

RL used the new building on Madison as a projection screen for a 10-15 minute music and light show. These projections were creative and truly fun.

See photos below:

This is what it looked like as they projected the mansion "opening up" - kind of like a dollhouse, to show an interior "fashion show" on a descending staircase:


And then they went totally fantastical, projecting polo players and giant belts and all kinds of things. The coolest was when they had giant neckties flop over the mansion, as seen here:


Also, the scene:


As I walked up to 72nd St and Madison, there were police barriers around the older RL store, and all kinds of preppie people milling about. There was a party happening inside the older RL store, but it was by personal invitation only (Drat!). So I ensconced myself with a great view, directly under the awning and directly across from the new store where the show would be happening.


At about 8:28pm, all of a sudden paparazzi flashes started blinding me and I realized I'd inadvertently gotten a front-row spot beside the red carpet.


Why it was Ralph Lauren, in the flesh! Himself. The snow-haired, orange-skinned man. In a gorgeous light tan toggle coat. He brushed right by me, took his even better view front row spot, and the show began!

If you want to see what the light show was like, click here to watch a video.


FreebieSUCCESS, after all!

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