I don't quite know what's going on, but some sort of free outdoor light show is happening tonight outside of the new Ralph Lauren store at 867 Madison Avenue (72nd St). Apparently "screenings" of the "digital innovation" will be occurring at 8, 8:30, and 9pm on the facade of the store. An online "screening" will go up tomorrow.
According to the New York Times, this is a new "4-D" form of projections. In addition to using the exterior of the building for projections, there will also be sound and "a mist of fragrance."
I don't know how I feel about a building spritzing me with perfume, but I guess it's more pleasant that the summertime drip of a/c units!
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